Analysis of competitors in Yandex.Direct allows you to effectively set up an advertising campaign, take the leading positions of advertisements, reduce the cost of a "click" in the auction, get the highest level of conversions and attract the most "warm" customers.
Conducting advertising campaigns using contextual ads is a complex process that requires care and diligence.
There are several ways to attract potential customers from the Internet:
Website promotion is a long process, requiringcolossal work related to the optimization of the site, its filling with unique content, providing user convenience, taking into account the behavioral factor. At the first stages of the resource, it is virtually impossible to obtain a client from an organic issuance. This is due to the fact that search engines need time to index the site. The average duration of optimization work is 4-6 months, which is inappropriate when starting up a company or the need to sell a seasonal product.
Contextual advertising is a more effective toolto attract a customer. Contextual advertising assumes that the announcement of a product or service is offered only to interested customers. For this, a set of keywords is used, according to them the user will see exactly the ad that will satisfy his needs. With a qualitative adjustment of contextual advertising, you can get the client already on the first weeks of doing business on the Internet.
RSA and CCM is part of the search engines, the cost of clicking on these sites is much lower than in "Yandex" or Google, but the low level of conversions.
The use of social networks for the sale of goods and services is possible only in specific topics, the cost of such advertising is much higher than the use of context.
An unqualified advertising campaign can lead to the fact that the entire advertising budget will be used for clicks without attracting a single client.
The analysis of competitors in Yandex.Direct will allow you to set up an advertising campaign as efficiently as possible.
Displaying the best positions in contextual advertising is provided at the expense of a competitive rate for "click" and a high CTR ("clickability").
It is assumed that the advertiser who proposedthe highest bid, automatically fall into the lead. Unfortunately, this only works if the CTR ads and the quality of the campaign are at a high level.
The "clickability" is affected by the set offactors. First of all, this is the correspondence to the search query. To do this, lists of key and "minus" -words should be carefully sorted out, refuse from wide-frequency and rarely-requested requests.
The analysis of competitors "Yandex.Direct" will avoid making gross errors in the configuration. With its help you can get the best effect.
There are two ways to evaluate the advertising campaigns of competitors:
A manual way to evaluate competitors' adswill allow you to think over how the advertising campaign will look, on what queries to show better, pay attention to the shortcomings. This method will not allow for an accurate analysis.
Services that allow you to check competitors, give a clearer picture. They can get almost all information about competitors, their number, requests for display, etc.
This method allows you to analyze the competition "Yandex.Direct" free of charge.
With its help you can achieve these results:
The analysis of competitors "Yandex.Direct" on this platform allows you to get maximum information about the user and not only.
The service simultaneously analyzes all the ads in the niche, itself selects search requests, as a result of which it is possible to see all the competitors working in this subject.
Ability to view each adcompetitor separately allows approximately to calculate the monthly advertising budget. Due to this, the possibility of a senseless waste of a huge budget is excluded.
The service allows you to study all the texts that competitors use, and apply them to create your own.
You can also identify the most profitable queries for the display and identify those that are not used by competitors.
Detecting errors in other ads will avoid creating your own.</ p>