Cigarettes "Pal Mal", photos of which are in this article, are very popular among people who smoke. Immediately after the release of this brand of cigarettes have become widespread throughout the world.
Cigarettes "Pal Mal" appeared in 1899. Their manufacturer was the company Butler Company. And the name of the brand came from the popular game of the seventeenth century. It used a blade (maleus) and a ball (palla). Initially, "Pal Mal" was planned to make a premium class.
In 1907 the cigarette brand was bought by American Tobacco. Testing and innovation began. A new design and production technology was created: the piling up of tobacco, the size of cigarettes. But the filter in those early times was not there. But thanks to innovations, smoking has become much more pleasant and easier.
The highest popularity of "Pal Mal" reached in 1960. In America, the brand came in first place. The new design of cigarettes brand completely justified. Long cigarettes (ten centimeters) appeared, creating a new standard. This format has become very popular among smokers.
The peak of brand popularity was achieved in partthanks to advertising gambling. And this further contributed to the sale of cigarettes. In 1966, the brand "Winston" appeared on the tobacco market, which became a strong rival of "Pal Mal". The new brand started to be sold also in different versions. And the brand "Pal Mal" (cigarettes) began to take their market positions.
A little later, the brand became the property of anotherAmerican company. But by this time, "Pal Mal" began to surrender their popularity positions, since they still did not have a filter. He appeared only in the eighty-seventh year. And a new design appeared on the market. Now "Pal Mal" - one of the most popular brands, which is sold in sixty countries.
Initially, the producers did not expectto produce cigarettes of different types. And while this happened, a long time passed. Initially, cigarettes had a standard length of 85 millimeters. Later, new ones appeared. Cigarettes "Pal Mal" thin steel are produced in length of 100 millimeters.
Thanks to new technologies and experiments, the taste of tobacco has become much better and more pleasant. Now it is softer that it does not cause perspiration in the throat. And the brand logo remains standard and does not change.
The Pall Mall logo immediately became memorable. Like his style of writing - nuvo. This is an integral part of the design of cigarette packs. They depict a coat of arms and two royal lions, which are supported by a shield. On it is written the motto, which in translation means "Through thorns to the stars". The same is part of the state seal of Kansas.
Under the shield is a banner with another Latin motto. In translation "Under this banner you will win." "Pal Mal" (cigarettes) have on the packaging one more slogan.
Over the years of the brand development the design of packs has undergonemany changes. But it was always easy to recognize. On each pack the contents of tar and nicotine are necessarily printed. Aromatic cigarettes can be easily distinguished by the color of the package.
Manufacturers of tobacco products are now seekingmake several types of cigarettes of the same brand. Companies are oriented on the types of smokers. Some need strong cigarettes, someone prefers the weaker ones, with the least content of nicotine and tar.
And some consumers of the tobacco market like to smokecigarettes with flavors. And the length and thickness of the "smoking rod" is of no small importance. All this creates a demand, and accordingly, the production of several types of cigarettes is required. And the more of them, the better.
In 2008, "Pal Mal" again changed its appearance. The colors of the packs have changed. They became blue, orange and red. At the moment, the main line of the brand consists of three versions:
In addition, new cigarettes of the brand "Pal Mal" with menthol appeared. And a number of format Super Slims:
Due to the diversity of the species "Pal Mal"cigarettes, suitable for any type of smokers. This makes the brand one of the most popular in the world. The people are attracted by a wide range of cigarette types offered by the tobacco market. In addition, this company spends a lot of money on advertising, which also contributes to increasing popularity.
Manufacturers of tobacco products in moderntime is focused not only on the design of the packaging of cigarettes, but also on their taste qualities. Products with menthol content give fresh breath. And the superslim format has several flavors. Tropic Twist has notes of tropical sweets. Any Aromatic has its own subtle, "airy" flavor.
In the Russian market, "Pal Mal" (cigarettes)appeared in the ninety-seventh year. And since that time still enjoy unflagging demand among the smoking population. Mostly they are bought by young people under the age of thirty. In 2005, Russia became one of the first countries in which a new format of the brand appeared - superslim.
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