Every owner of the Internet portal wants to seeyour project in the top of search queries. In order to competently promote the site, the first thing you need to match the existing visitors with the desired. If these categories do not match, then the optimizer should change the strategy of promoting the site to a more suitable one. He needs to use those keywords that attract the target audience to the site. In order to better understand this, you need to study the types of search queries.
A search query is the main SEO base. The search query itself can be a word, a phrase or an entire sentence that a person drives into the search string. The list of sites that the search engine will give you will be compiled according to certain rules. The main role in the ranking is played by the desired word, which on the page of the site should be key and repeated several times. In order to qualitatively optimize the site, you need to know the types and types of search queries.
Simply put, everything that you drive into Google, Yandex or any other system is search queries.
Information request implies thatthe user needs to find certain information, instructions or a recipe. For this type of search requests is characterized by deep search: the user can view dozens of sites to find exhaustive information. Also, information requests often contain words: how, when, why, why, reviews. This should be taken into account by the optimizer.
Examples:
Information requests often give out websites,which are cognitive in nature and do not pursue commercial goals. Therefore, the optimizer needs to take into account that the search engine will take into account the factors of the topic of the resource and the level of trust in the site. And commercial links to other sites will not be decisive in ranking.
Navigational queries are entered to find a specific site. The user uses the navigation query, if he does not remember the exact address of the site or it is easier for him to find it in the search engine.
Examples:
There is no sense in adding to the semantic core of the sitenavigation requests that do not apply to your brand. People will pay attention not only to the position of the site when issuing, but also to the logo and address.
Transactional queries show the user's intention to perform a certain action, that is, a transaction. Such requests will contain words: buy, download, register, order.
Examples:
Transaction requests most successfulpromote a commercial site, so SEO-specialists should pay special attention to them. This type of search queries leads the target audience, which is ready to leave money on the site. That is why there is the highest competition here and the importance of factors such as design, ease of navigation on the site, product range and prices is increasing.
Multimedia requests are aimed at finding video, audio, photos and other multimedia files. Quite common type of queries in search engines.
Examples:
Promotion of the site for these requests is not tooproductive. The first lines are occupied by large sites like YouTube, Yandex.Music and Pinterest. Nevertheless, it is necessary to take into account that multimedia files significantly increase the convenience of information perception and fill the site with visual materials.
General requests can not be attributed to any of thethe main types of search queries. A user who enters a general query in the search string does not search for a specific site or anything specific at all. Usually such requests are very short: they consist of one or two words.
Examples:
Based on these requests, you can not understand what the user wants: to buy a coat, look at fashion or just to find out the prices.
Promote the site for general requests can beit is rather difficult, because often they have too high competition. At the same time, the conversion of users who visited the site is quite small - after all, they are often of an informational nature. Therefore, you need to think carefully about whether the common requests for costs of their promotion.
In addition to the types of search queries, they are classified into four types of views.
Knowing the types and types of search queriesgreatly simplifies the work of SEO-specialists. With the help of classification it is much easier to determine which search requests will most successfully promote the site: transactional for a commercial organization, information for a popular science magazine or forum, multimedia for video hosting. The main thing is to know exactly what function the site performs and what purpose its creators pursue.
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