Nike - world-famous for productionsports shoes company. For ten years, he has maintained a leading position not only in America, but around the globe. Nike is not known only by people aged and quite kids, but the latter category, one way or another, will get acquainted with the brand in a couple of years.
Surprisingly, the creators of the world brandbecame non-professional businessmen, and ordinary people - runner for medium distances Phil Knight and his coach Bill Bowerman. But this fact inspires even greater confidence in the product, because who as not the athlete is able to create high-quality footwear for sports. It is quite logical.
The company Nike began its existence in the distant1964 year. At that time, Phil Knight was a runner in the Oregon University team, and his mentor was Bill. Athletes of past years can safely say that before there was a complete deficit with sports shoes. The options are as follows: either Adidas for $ 30 (one pair), which is quite expensive for the average resident, or sneakers from the usual brand, but so substandard that after running in them the legs seemed to fall off.
Knight, assessing the current situation, decidedfix the problem. He ordered sports shoes in Asian countries and resold it in America. By that time, the athlete was educated at the Faculty of Economics at Stanford University. Once at the lesson, the instructor gave them an interesting task: to develop a business development strategy together with a ready marketing plan. There is a legend that it was then that Phil came up with the idea of Nike.
At first the company had the name Blue RibbonSports, but according to official documents the company was not listed in the existing ones on the market. Then Jeff Jones, a budding manager who was in charge of the firm's sales, joined the business. He also professionally engaged in sports and had an idea of how to look good shoes. Jones has chosen an excellent tactic, which has borne fruit: he compiled a list of famous athletes and with each held a separate conversation. As a result of a lengthy conversation, the marketer had information on what footwear for sports is preferred by celebrities, what strengths and weaknesses they can name, whether there are special wishes about how ideal sneakers should look. In addition to the survey, Jeff invited athletes to try on their shoes. The office that celebrities visited was the garage of Phil.
There is a legend that in a dream Jones saw the goddess of victory, Nick, and along with her came the idea of a new name for the brand - Nike.
In 1971, the famous appears, and to this dayused logo of the company. It is called "Swoosh", which in Russian - "flying by with a whistle." For an interesting idea, you can thank Carolyn Davidson, a student at the University of Portland. The girl did it for a small amount of $ 30, which now seems ridiculous for such a job. But you need to pay tribute to Phil for the fact that when the company became famous, he gave the girl a Nike statuette with diamonds and several shares of the company.
Nowadays, the popularity of shoesNike use sports shoes for men. Their average cost is from two thousand rubles. Analyzing sales and customer reviews, you can easily identify several of the most famous models.
Nike Hypervenom boots are created by a uniqueformula: the upper part of the shoe is made with the help of an elastic, breathable mesh and woven with polyurethane thread. And the special technology ACC allows you to freely control the ball, despite the possible bad weather.
In front of the foot is a special groove, thanks to which the leg is fixed in anatomically correct position, and after running there is no pain or even discomfort.
The Nike Hypervenom boots are designed with the participation of the world's best attackers: the Brazilian football player Neimar, the English Wayne Rooney and the Swedish Zlatan Ibrahimovic.
Men's boots Nike Hypervenom Phantom - thismodel of shoes "top-level", issued specifically for professionals of athletes. The unique coloring, designed specifically for this model, makes shoes beautiful and pleasing to the eyes.
Nike Hypervenom boots are designed for running ona solid surface with a natural grass lawn. The top of the shoe consists of an elastic material that perfectly passes the air and has high strength. Thanks to this material, manufacturers have rid of Nike Hypervenom boots from excess layer of fabric and made shoes much easier, which is very important in sports, where each gram is in the account.
The form, correct from the anatomical point of view, helps to fix the leg in the right position and reduces the risk of discomfort at the end of training or competition.
Football boots Nike Hypervenom have a relief coating, which creates the best tactile sensations and allows you to feel the ball more naturally with your foot.
Experts have decided that a shortened lacing system, shifted slightly upwards, will help in creating a larger impact area.
The molded insole, in which the heel is integrated, reliably fixes the foot in the correct position and reduces the force of pressure on her spikes.
Nike Hypervenom Phantom soccer shoes help the athlete to gain speed with the help of the disconnected structure of the sole and the insole in the bow.
The sole is made of reliable and high-quality material Pebax, which has a nylon chassis and helps the player to reach the right support.
This model of boots is a variationline of Nike Hypervenom. Shoes are made with the help of a light and durable material, which has a relief surface and good air permeability. The sole, like the previous boots, is made of Pebax nylon, which creates all the conditions for easy running of the ball.
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